Moving to another city can be overwhelming: it takes a lot of time to feel integrated and discover the place and start feeling yourself as a part of it. Local is an unconventional publication to help newcomers settle in a new city and encourage people to discover its real soul through outdoor activities.
The publication is structured as a game: the objective is to encourage the newcomers to know the authentic places of the city, letting them settle in and feeling really integrated. The covers adopt a funny tone of voice, trying to challenge the reader giving him some hints of what the activity is about.
Barcelona, 2018Project realized in collaboration with
Mar Tocado and Teresa Callés.